Not having enough traffic on your online store can sometimes compel you to hunt for the best Magento SEO tips. As per the latest reports, only 1009 Magento online sites attract high traffic volumes out of the 144035 live sites. These reports stress that getting the desired visibility on Google is more challenging than it looks.
Online store owners must implement the best Magento SEO techniques to enhance their store’s visibility on online search engines. An SEO-optimized site will rank better on the Search Engine Results Page (SERPs) than the others. As Magento sites can easily opt for SEO, online store owners can use Magento SEO to gain more visitors. This will not only improve their site’s performance but also improve their product page quality.
So, if you want to upgrade your rankings with Magento development services, read through our blog.
What is Magento SEO?
If you are using an open-source platform, you already know why Magento is the best eCommerce platform of the lot. Magento SEO is a set of strategies and techniques to boost your Magento store’s performance. Magento has a plethora of features to enable you to optimize your online store reputation for SERPs. Learn more about Magento SEO and why it is critical for your online business.
How to Boost Your Visibility and Ranking With Magento SEO?
Let’s take a look at the best strategies for Magento SEO.
Get the Latest Magento Version
The sites that use Magento’s updated and latest version can be further optimized for SEO. Therefore, you must use the latest Magento 2 version for the best results. The latest version has advanced features to scale up your rankings and performance. The newer version will also enable you to fix bugs, security issues, and technical errors. Avoid content duplication with Robot.txt file.
Content duplication is unacceptable in SEO. Whenever you write any SEO content in Magento, ensure it is not duplicated or copied. Be it blogs, product descriptions, or landing pages, always go for unique content. Similar content may confuse the search engine crawlers when they index pages with similar information. Also, search engines may need help to incorporate link metrics.
To avoid duplication, you can follow some of these tips.
- Employ canonical tags to deal with content duplication.
- You can also mark your site as a “preferred page” using canonical tags if you have more than one page with similar content.
Optimize Images for Search Engines
Magento SEO optimizes your images, improving user experience with faster page loading of your eCommerce site. The optimized images will reduce the loading time of your site to 4 seconds or less. You can optimize your images using third-party software to resize or compress them. Use the PNG format to maintain the original display quality of your pictures.
These steps will improve your eCommerce site’s user experience and performance.
Image ALT Tags and File Names
ALT tags convert your product images in a textual format. These tags make it easier for consumers to locate your products. What is the relevance of this endeavor? eCommerce marketplace has millions of similar products, and ALT tags help them locate your specific product. Also, Google prefers ranking the sites by using the products with relevant ALT tags. To optimize the ALT tags, you can see if the text reflects the message in the image. Skip senseless phrases and words in the tags. Include the target keyword in the ALT texts to improve the SERP ranking. The ALT text character limit must not go beyond 125 characters.
Modify Meta Tags for Product Pages
Once the meta tags for your images are optimized, repeat the process for your product pages. You must optimize two segments of meta tags to boost your web traffic and rankings. First is title tags, which are your page’s main title that you can see on SERPs. It is ideally 50-60 characters. Next is the description, a short informational summary of 160 characters about your product or page.
Make sure your meta tags are catchy and exciting to read. Boring tags/titles will not attract an audience.
Use Keyword-rich URLs
Optimizing URLs with keywords is another best Magento SEO tip. Each URL must be unique, concise, and defined according to search engine guidelines. They must also contain the proper keywords in the correct order. For instance, if you write a category page URL, the format should be abc.com/category/.
Choose Long-tail Keywords
Keywords play a vital role in SEO marketing, especially for online businesses. Most business owners overlook the long-tail keywords and focus only on the short keywords for content optimization. The best way to employ long-tail keywords is long-form content, helping you get the best Magento SEO results. You can write blog posts, product guides, and tutorials for your site. Use the long-tail keywords often used by customers while searching for your product to get the best results.
Generate Rich and Catchy Schema Markup
Schema markup is a microdata visible on SERPs indicating the site details for search engines. It helps the owners to display additional information about their products and services in the form of ratings, descriptions, reviews, prices, and availability. Schema markup enables you to rank your site higher on SERPs.
Monitor Out-of-stock Product Page
Inventory management is necessary for any business. Now, you may ask why. Inventory management helps you keep tabs on your product’s stocks, how fast they are selling, which product is not selling, and more. Doing so lets you always keep the fast-selling products in stock so the customers are not disappointed. If a product is not selling, you can add a discount. These strategies will create traffic on your site and improve visibility.
Customers who see out-of-stock products may be disappointed, impacting your search engine rankings. For such cases, you can start alerts for your customers, informing them when the product is back in stock. You can also redirect the customers towards the similar products page on your site.
Magento SEO offers online store owners a lot of perks. Magento is one of the best eCommerce platforms to increase your store’s visibility on SERPs. The best Magento development services can give you results-driven eCommerce solutions. Make your online store stand out from the others with Magento.