We all know that a well-designed package can make or break a sale. After all, first impressions are everything. And when it comes to retail packaging, the stakes are even higher. You only have one chance to make a good impression on potential customers, so it’s important to make sure your packaging is eye-catching and grabs their attention.
One way to do this is to use custom stickers and labels. These beauties can help you get your brand seen without breaking the bank. Be sure to get your stickers printed onto custom sticker sheets to make them easier to peel. But for now, let’s jump in.
1. Use custom stickers to brand your product packaging
If you want to give your product packaging a more professional look, using custom stickers is a great way to do it. By branding your packaging with your company’s logo or name, you can create a more cohesive and professional look for your products. Did you know that more than 60% of American consumers consider cardboard and paper packaging more attractive? Be sure to try out some custom paper labels on your products!
2. Add a QR code or barcode to your stickers for easy scanning
Adding a QR code or barcode to your stickers can make it easier for customers to scan and learn more about your product. This is especially useful if you’re selling products online. Customers will be able to scan the QR code or barcode and be taken directly to your product page. This can help increase conversions and sales and gives you an additional traceable source.
3. Use different colors and designs to create visual interest
Using different colors and designs for your stickers can help create visual interest and make your packaging more eye-catching. Experiment with different color schemes and designs to see what works best for your products. Did you know the different materials give you different colored effects? You can create a stained-glass look or metallic effects!
4. Try out a limited edition sticker
If you want to create a sense of urgency and attract more customers, try using a limited edition sticker. This can help entice customers to buy your product before it runs out. A limited edition campaign can create a sense of excitement around your product and help increase sales. Be sure to make the most of this marketing strategy by announcing the limited edition with eye-catching custom labels.
5. Use die-cut stickers for a unique, eye-catching look
Die-cut stickers are custom shaped stickers and a great way to add a unique and eye-catching look to your packaging. You can use them to represent a shape that speaks for your brand. They not only create visual interest, but are also incredibly versatile: you can hand out your custom die cut stickers, and use them to brand your products or seal your packaging.
Using stickers is a great way to make your retail packaging more eye-catching. By following these tips, you can create packaging that will grab the attention of potential customers and help increase sales. Are you ready to give it a try? Let us know in the comments.